If you have been researching B2B website visitor identification tools, you may have come across CANDDi. It was one of the better-known UK options in this space, used by sales and marketing teams who wanted to see which companies were visiting their website without waiting for a form fill.
CANDDi is no longer trading as an independent product. It was acquired by Leadinfo, a Dutch visitor identification platform. If you were a CANDDi customer, or were considering it, this page explains what happened and what your options look like now.
What Was CANDDi?
CANDDi was a Manchester-based SaaS platform that helped B2B companies identify businesses visiting their website. It matched IP addresses to company data, showed which pages visitors had viewed and gave sales teams a way to prioritise outreach based on browsing behaviour.
It was a credible alternative to Lead Forensics, particularly for smaller UK businesses that found Lead Forensics too expensive or too contract-heavy. CANDDi sat at a more accessible price point and had a reputation for responsive customer support.
The core problem it solved still matters: most B2B website visitors never fill in a form. They browse, they research and they leave without identifying themselves. That represents lost pipeline for any team relying on inbound form submissions alone. If you want to understand why this happens, our article on why B2B website visitors leave without a trace covers the structural reasons.
What Happened to CANDDi?
CANDDi was acquired by Leadinfo, a visitor identification platform headquartered in the Netherlands. Following the acquisition, CANDDi ceased to operate as a standalone product in 2025. Existing customers were migrated or given options to move to the Leadinfo platform.
Consolidation of this kind is not unusual in the visitor identification market. It is a space where data coverage, enrichment partnerships and infrastructure investment matter a great deal. Smaller independent tools either grow into enterprise products, get acquired or quietly wind down.
For customers who had built workflows around CANDDi, the acquisition caused disruption. Integrations needed to be rebuilt. Pricing changed. The platform they had chosen was no longer the one they were using.
What Is Leadinfo, the Company That Acquired CANDDi?
Leadinfo is a Dutch B2B visitor identification platform with a European customer base. It identifies companies visiting your website, provides firmographic enrichment and offers CRM integrations. It is a legitimate product in this space.
There are some practical considerations for UK buyers:
- Data residency: Leadinfo is a Dutch company with infrastructure in continental Europe. If your data sovereignty requirements point toward UK-hosted infrastructure, this matters for your GDPR compliance assessment.
- Currency and billing: Pricing is in euros. For UK businesses budgeting in sterling, that introduces conversion uncertainty.
- UK presence: While Leadinfo has expanded since the CANDDi acquisition, its focus remains primarily continental European.
- Contract terms: Some users have reported less flexibility on contract length compared to what they had with CANDDi.
None of these are dealbreakers for every buyer. But they are worth factoring in if you originally chose CANDDi because it was a UK product built with UK businesses in mind.
Why B2B Teams Still Need Visitor Identification
The problem CANDDi was solving has not gone away.
B2B buying journeys are longer and more research-heavy than they were five years ago. Buyers spend significant time reading content, comparing options and building internal consensus before they speak to a vendor. That means more anonymous website traffic, not less. A company might visit your pricing page three times over two weeks before anyone on their team sends an enquiry.
If you are only capturing leads through form submissions, you are seeing a fraction of the intent signals that exist. The companies doing serious research but not yet ready to raise their hand are invisible to you unless you have a tool that can surface them.
What to Look for in a CANDDi Alternative
If you are evaluating replacements, here are the criteria worth applying:
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Data residency. Where is visitor data stored and processed? For UK businesses, UK-hosted infrastructure simplifies GDPR compliance and reduces risk.
Pricing transparency. Is pricing published openly, or do you need to sit through a demo to find out what it costs? Transparent pricing saves time and signals honesty.
Contract flexibility. Long-term contracts increase switching costs and reduce your leverage. Monthly options with no lock-in are preferable for smaller teams.
Integration quality. Which tools does it connect with natively? CRM integration, Slack alerts and your CMS are the most common requirements.
Traffic source attribution. Does the tool show you how a company originally found you, or only which pages they viewed? First-touch attribution helps you understand which channels are driving pipeline.
Trial policy. Can you test it before committing? A free trial without a credit card is a reasonable expectation.
It is also worth being clear about what visitor identification tools can and cannot do. They identify companies, not specific individuals. They work best for B2B websites with meaningful traffic volumes. They are a prospecting and prioritisation tool, not a replacement for sales process or marketing strategy.
LeadJaw as a CANDDi Alternative
LeadJaw is a UK-hosted B2B visitor identification platform. It identifies which companies visit your website, enriches those visits with firmographic data, shows first-touch traffic attribution and sends real-time Slack alerts when a company of interest lands on your site.
For teams that chose CANDDi partly because it was a UK product, LeadJaw covers the same logic. Data stays in the UK. Pricing is in GBP, USD and EUR with no currency conversion. There are no multi-year long-term contracts. The trial is ten days with no credit card required.
It integrates with HubSpot (Pro plan), Slack, Webflow, WordPress and Calendly. Pricing starts at £39 per month, with Growth at £74 and Pro at £125. Annual plans include two months free. Everything is published on the pricing page.
See how LeadJaw compares to CANDDi in detail or start a free 10 day trial, no payment card required.
Perry Jones writes about B2B sales, marketing technology and revenue operations. He has spent over a decade working with sales teams across SaaS, professional services and managed IT, helping them build repeatable pipeline from inbound and outbound channels.