Guides and thinking for B2B sales and marketing teams.
Most small B2B businesses find out their website is down from a customer or a colleague. LeadJaw now includes uptime monitoring on every plan, with email and Slack alerts, SSL expiry warnings and an uptime card on your dashboard. Here is why a lead tool cares about uptime and what is included.
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Target accounts are browsing your website without filling in a form. Here is how to make sure your sales team knows about it in real time.
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LeadJaw connects to Webflow and reveals which companies visit your site, what pages they viewed and where they came from.
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Searching for AppJaw? You are likely looking for LeadJaw, the B2B visitor identification tool that turns anonymous traffic into named company leads.
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Bots passed human web traffic for the first time in June 2026, with AI agent traffic growing 7,851% year on year. This article explains which AI crawlers visit B2B websites, what they are looking for, and why knowing which platforms are indexing your content is becoming an important part of any content strategy.
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Looking beyond Lead Forensics? Here is a clear comparison of the top B2B visitor identification alternatives available in 2026.
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Google first touch attribution shows which channel first brought someone to your site. For B2B teams, that insight changes how you measure what actually works.
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CANDDi was a well-known UK B2B visitor identification platform. It has now been acquired by Leadinfo and is no longer trading independently.
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A website visitor alert tells you which company just landed on your site. Here is how they work and why B2B teams are using them to act faster.
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Most B2B website visitors leave without a trace. Here's how to see which companies are looking at your site, and reach out while the interest is still warm.
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See the company, source and page history behind every Calendly booking, so you walk into each call already knowing how the prospect found you.
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Last touch attribution rewards the channel that closes a deal, not the one that opens it. This article looks at why first touch data matters more for B2B marketing and how tracking it by company, rather than by session, gives a fuller picture of what is actually working.
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Native Webflow integration from LeadJaw. Authorise once and your tracking script is installed and published automatically - no developer needed.
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A lead can sit on your dashboard for hours before anyone notices. Slack closes that gap, sending visit and form fill alerts to your team in real time.
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If your team runs on HubSpot, you can now connect your LeadJaw account and let the two work together. Identified companies land in your CRM without any manual effort, complete with lead scores, visit history and a direct link back to LeadJaw.
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Not all website visitors are the same. The way you track them should not be either.
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Every website visit leaves a digital fingerprint. Here's how that fingerprint can tell you which company just looked at your pricing page.
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Around 97% of B2B website visitors leave without filling in a form, requesting a demo or making any kind of contact. They arrived, looked around and left - and from...
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